MoneySuperMarket
A visual language for saving money.
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MoneySuperMarket’s website is a key platform for customer communication. Given its copy-heavy nature, they required additional marketing assets to educate users, provide informative content across a range of topics, and reinforce their core message of helping customers save money.
The brand’s mission ‘Helping customers save money’ inspired the development of a visual system that reinforced the concept of savings. This included a new set of 3D coins and patterns, creating a cohesive and recognisable identity across web, social, and CRM channels.Additionally, we explored the design of a coin for SuperSaveClub and assessed colour ratios across the product, home, and SuperSaveClub pages to ensure visual harmony and brand consistency.
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Visual Identity Expansion, 3D, CX Design, Marketing Assets, and Toolkits
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Agency: New Commercial Arts
Client: MoneySuperMarket
Creative Director: Tyler Hendy
Designers: Tania Harisha (Me) & Sam Oakes
Head of Customer Experience: Struan Wood
Account Director: Olivia Rose
The brand essense
Inspired by the simple satisfaction of slicing into a sandwich and uncovering its layers, I developed a bold, vibrant pattern drawn from the ‘S’ in the logo. It reflects that sense of reveal and texture. The supporting typeface Obviously, was chosen for its playful, distinctive character, especially the quirky ‘i’s and ‘j’s that subtly echo the squish and softness of a well-made sandwich.