Currently I work at Platform 9 ¾ as a graphic designer which has given me the opportunity to work closely with Warner Brothers and suppliers to produce Harry Potter products, maintaining the branding, as well as working on company campaign’s and live projects. The work at Platform 9 ¾ covers a wide range of projects from window displays, website photography, packaging, general branding and product design.
Software Used – Illustrator, Photoshop & InDesign
D&AD Competition Brief: Sony Music / Filtr, is a company that exist solely online, and engages with their customers in the digital realm. The brief was to promote Filtr using the paper from Arjowiggins Creative Papers’ ranges at its core of the design, and to promote your chosen brand, and at the same time champion the importance of paper in an increasingly digital world.
As my two final outcomes I focused on the genres of playlists Filtr provides for its customers and then re-created a scene, using the mood of the music. The Arjowiggins paper came into play as everything used in the campaign was made from their paper promote the company including the flowers, lamb chops, prawns and cheese.
Software Used - Adobe Illustrator & Photoshop
Paper – Arjowiggins Creative Papers
Camera - Canon EOS 1300D
The Dry Cleaning Guys is a company based in Central and West London, Priding themselves on reliability, honesty and quality. I was able to create a brand and icons to liaise and build relationships with the general public and corporate clients.
Like many projects it started with market research and a few initial sketches. After finalising the logo, colour scheme and fonts it wasn't long after that everything began to fall into place. The final brand assets are consistent, contemporary and fresh. The journey continues as I continue designing the upcoming marketing material for The Dry Cleaning Guys and raising brand awareness.
The DCG website is now live and can be viewed on the following link : https://www.thedrycleaningguys.com
Software Used - Adobe Illustrator & Photoshop
Camera - Canon EOS 1300D
Creating a brand identity has, and always will, be underpinned by storytelling. Since the dawn of time storytelling’s been the way to express an idea or grow a belief – a way of engaging people and connecting with them emotionally.
The brief was to choose one of the following local institutions, amenities or developments, and propose a new brand identity for it. My chosen communal are was Peckham Farmers Market. The brand identity designed was aimed to (re)establish within the local community.
The rustic patterns came from the surrounding area and tiles on the floor to really connect the brand with the environment. The brand guidelines I created with colour scheme and font really helps me to follow through with the consistency across the packaging and loyalty cards.
Chosen communal area - Peckham Urban Farmers Market / Peckham High Street, London SE15 5DT
Software used - Adobe, Illustrator, Photoshop & InDesign
A Tabloid newspaper can be described as a style of journalism that tends to emphasize topics such as sensational crime stories, gossip columns about the personal lives of celebrities and sports stars and junk food news. In contrast a broadsheet is commonly perceived to be more intellectual in content than their tabloid counterparts, using their greater size to examine stories in more depth, while carrying less sensationalist and celebrity material. Beyond the content, there are also huge contrasts visually. The tone, look and layout is what truly differentiates the two from each other.
The brief was to analyse, deconstruct and redesign the front page of the chosen tabloid newspaper The Daily Mail and change it into a broadsheet, doing this so by changing the tone and look of an existing design and layout by the use of typography, layout, grids, colour and images. Below is the final design along with the original tabloid newspaper.
Software Used - Adobe InDesign & Photoshop
Typography contributes to all graphic design and plays a huge role in every design. During my spare time I design typographic posters that enable be to practice and develop my typography skills which can be applied in any future projects.
Software used - Adobe Illustrator
The Impeachment was a website illustrated, designed and coded all inspired by President of the US, Donald Trump and his long lasting love he has with twitter . The website was designed around the concept of modern propaganda and fake news, from his tweets over the years, many have been under the influence from what he has written on social media. The concept was to have images / gifs represent a tweet tweeted by Mr Trump. Then when clicked on a pop up window opens with the story behind it which provides some "truth" element to it.
Software used : Adobe Photoshop, Illustrator & Dreamweaver
For this project, the brief was to brand a fictional company from a film, and to look into its unique qualities as a starting point. Interrogating different ideas, market position and discovering character influences that were particular to my chosen company BIG (1988) featuring Tom Hanks allowed me to determine the best applications for the brand and where to take the design.
The branding included logo, mark, colour scheme and typefaces, once having these set and chosen, packaging and posters soon fell quickly into place. I decided to go for vintage approach with brown packaging which made it feel more homely and bespoke. The illustrations were drawn by myself capturing the products that are sold. The colour scheme featured toned down primary colours yet still bold enough attracting different audiences including young children and collectors.
Chosen film - BIG, 1988 (Penny Marshall) MacMillian Toy Shop
Software used - Adobe InDesign, Photoshop, Illustrator
As a beginner at using Adobe After Effects I started off with the basic technique of morphing shapes into each other using vector paths.
Once I have mastered the art, I can then use these steps with more complex vectors or even manually keyframe your path within after effects. Combining this technique with the other keyframed shape properties is also a really effective way to achieve some stand out results.
Software Used - Adobe After Effects
The brief was to design, typeset, print and bind a book using a single chapter of ‘The Red Notebook’ by Paul Auster. Working with Dan Budnick, our concept was simply to re-tell the story of events through another protagonist, other than the narrator, doing this by splitting the text in two using cut outs to highlight key words. This way the story was told in two different versions representing two perspectives which can often be challenging to do with text and books. One story numbered in roman numerals and the normally, the book was then bound together with Japanese Binding. You can find the two different versions of the stories below.
Software used : Adobe InDesign & Illustrator