Vaseline
A Tribute to the Nation's Frontline Heroes.
In 2020, during the height of the pandemic, Vaseline partnered with legendary photographer Rankin to launch Healing the Hands that Help the Nation—a campaign honouring NHS workers and key frontline staff. I designed the press release, spotlighting their hands and highlighting Vaseline’s new Intensive Care + Anti-Bac Hand Cream.
Simple
Spreading one million acts of kindess.
For Simple’s Choose Kindness campaign with Kindness.org, I worked with the brand’s campaign assets to create a variety of designs across packaging, social, print, and event materials. I ensured all visuals stayed true to the campaign’s warm, positive tone while maintaining consistency across formats.
Fenty Beauty
Designing Bold for Fenty’s Killer Radiance.
To support the launch of Fenty Beauty’s Killer Radiance campaign, I used existing brand assets to design a range of materials including packaging mockups, digital invites, press kits, and event collateral. My role focused on layout and artwork — ensuring everything felt bold, luxurious, and aligned with Fenty’s editorial style.
PG Tips
Living life one tea at a time.
Supporting the in-house team at NCA, I collaborated with Maria Marinescu-Duca on the rollout of PG Tips’ refreshed campaign identity. We designed key print assets across the Evans & Evans branded bus tour and Tesco Finstalkers. Bringing the playful, optimistic tone of the “Live Life One Tea at a Time” platform to life through bold colour, clean layout and iconic brand cues.
Nandos
Seasoned to Speak: A festive TOV takeover at Nando’s.
Working with the team at NCA, we were invited by Nando’s to reimagine their Christmas windows — something bold, festive, and unmistakably theirs. The concept centred around oversized baubles, each carrying Nando’s unmistakable tone of voice — cheeky, warm, and full of charm. Rolled out across all UK restaurants, the scheme brought festive character to every high street, turning windows into loud, proud expressions of the brand in full seasonal swing — day and night.
Archived Route 2: Nando’s patterns are all about repetition, they create a sense of rhythm because they are predicable, and predictable is comforting.
The snowflakes adopt the same structure incorporating core nandos mnemoics: peri-peri, flame and heart which make them buildable for larger windows as we increase complexity. We also suggested a transparent vinyl that could reflect in during the day creating a photo moment, and out at night which pushes advertising further across the pavement simple due to a few clever lighting techinques. Vinyls react to light direction & intensity.
Simple
Bringing wellness to life through print & Space.
To launch Simple’s new Calming range, the brand hosted Read Your Calm — an immersive event designed to bring calm to life. Guests experienced sound bathing and heard from psychodermatologist Dr. Alia on the link between stress and skin, with a focus on hemp oil’s soothing benefits. The event encouraged attendees to slow down, breathe, and connect with the products.
I designed all event collateral, including window vinyls, invites, press materials, notecards, and digital product info screens.
Healf
Designing the most dynamic and innovative wellbeing event of the year.
HX25 is a three-day immersive wellbeing event hosted by Healf. I supported the design team for two months, bringing the look and feel created by @MaxSpencer to life by designing key elements of the experience, including social content, digital invites, menus, marketing assets and large-scale taxi artwork.
Attendees explored wellness in interactive and unexpected ways, from movement and fitness workshops to nutrition tastings, mindfulness sessions and sleep-focused experiences. With over 20 brands offering hands-on activations, the event became a dynamic, multi-sensory journey that truly brought wellbeing to life.
Kooth
Supporting the UK’s leading children’s mental health platform.
Had the privilege of supporting Kooth's design team on a variety of projects over two months, including merchandise, event stands, and print assets. It was incredibly rewarding to contribute to a cause that truly makes a difference in children's mental health.
Tommy Hilfiger
Making an impact.
Simple
End cyber bullying and spread kindness.
I supported the rollout of Simple’s partnership with Little Mix by applying supplied campaign artwork across print and digital assets. This included event handouts, scratch card activations, and promotional pieces — all designed to reflect the campaign’s empowering message and clean visual identity.
